The much-anticipated Yerevan marathon was held on 28 April 2024. By proudly assuming the role of the title sponsor, Armbrok extended its activities and mission beyond the financial sector, into direct support of sports, fitness, and community bonding.
Initially established in 2015 as a half-marathon for 21 km, the annual Yerevan Marathon has offered five distances since 2018, ranging from 1 km kids run to a full marathon of 42 km. This year’s exciting event brought together thousands of people of all ages and backgrounds, but one purpose—embracing healthy lifestyle practices. The participants, both locals and tourists, competed in a challenge that requires consistent training, resilience, and dedication. Nearly 30% of the participants were guests arriving from 50 countries, and the marathon also gave them a unique chance to see Yerevan from different angles.
By becoming the partner and primary sponsor of this great competitive event, Armbrok supported and inspired the participants, enhancing its impact and success. Equally important was the contribution to the Yerevan Marathon’s charitable cause: all proceeds were donated to the AGBU’s support programs for the forcibly displaced people of Artsakh.
While encouraging and facilitating the participation in the event, Armbrok found its own inspirational success story in the Marathon. Almost half of its staff decided to also accept the challenge and started training with exceptional enthusiasm—for individual and team accomplishments. Everyone set a goal for themselves: some aimed to win, while others (who had never even been interested in sports before!) aimed to complete the distance. As the team developed and grew stronger, so did the company.
The Armbrok Yerevan Marathon had a significant influence on community wellness and social engagement in Armenia. This annual event goes beyond just being a sports competition, serving as a catalyst to promote healthy lifestyles, raise awareness for charitable causes, and bring the community together. Armbrok's innovative approach to corporate social responsibility, aligning its business goals with community betterment, sets a new standard for corporate sponsorship and employee engagement.
